The Ministry of Foreign Trade and Tourism (Mincetur) on Wednesday estimated that 500,000 Peruvians will follow the 2012 Dakar Rally from Tacna to Lima.
The rally, which began in Argentina on January 1, will pass through Chile and is to arrive in Peru on January 12 through Tacna, to end in Lima three days later.
“We expect 500,000 Peruvians to travel to the different places [along the route] to see the competition. In addition, there will be a significant number of foreigners who are coming as part of the crews of the rally,” the head of Mincetur Jose Luis Silva said.
He added that the Dakar Rally is a unique opportunity to promote the country’s tourist destinations as the television signal will reach 190 countries and will serve for hundreds of small and medium enterprises to showcase their products at the campsites that will host competitors.
According to Silva, as a result of this event a delegation of 200 Dutchmen booked a hotel in Lima, and it is expected that the same happens in other hotels of the capital.
“Therefore, the impact will be significant in these four days. However, the most interesting thing is what’s going to happen in the following months because since a billion people in the world will be watching images of Peru, there will be some interested in visiting the country.” (Andina)
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